Instagram Marketing: Why Content Quality and Post Scheduling Need to Be On Point

Posting on Instagram makes the ultimate difference between getting the visibility you want and losing out on a great opportunity to market your products. The only thing is that you must know how to post content the right way. Otherwise, you might not make any difference to what you have.

You need to know what to post and when to do it to get the best results.

What Should You Post?

This is straightforward – you need to post content. This is not just any content but visual content. Instagram launched the use of videos recently, and this has boosted marketing efforts for most businesses. Videos have received a lot more acceptance from marketers as compared to images because they find that the videos can deliver more content compared to images.

The images you post need to deliver the message you want your audience to receive. If you manufacture products, you have a lot to share right from buying materials to the processing of the items. If you offer services, you can even show images about your staff.

Whatever you do, make sure the kind of images represent what you wish to say to the audience. The images should also encourage the audience to do something, for instance, make sure you have a directive in the captions telling your audience to buy, subscribe or join an emailing list.

When it comes to videos, Instagram gives you a minute to use to pass your message. Make sure you use this to pass an advert to your users that target the kind of message you need.

Scheduling Your Posts

To get the attention of your audience and hold it till you convert them into customers, you need to make sure you deliver the kind of content that your audience wants at the right time.

Before you can schedule the content, you need to make sure that you know the times that your audience is online; because this is the time you expect them to be active. You are not all after delivering the content, but you also want to look for a way to get the audience talking.

One of the ways to schedule and monitor your posts is to make use of third-party tools that give you this capability. One such tool, pSocial, has been highlighted by https://www.selectedbest.info/psocial-user-reviews/.

Final Words

It takes more than just posting content to grow your following on Instagram. You have to come up with the right content and deliver it at the perfect time.

One Instagram Marketing Strategy you Need to Start Using

Instagram marketing is hard, or is it? Not if you know if you know what you’re doing. One of the most effective ways to do a successful marketing campaign on Instagram is to send direct messages (DMs) to your followers and target audience. Here’s why.

It Allows you to Perform Test Runs

You can use direct messaging to test your new product or service before the official launch. Your followers are a loyal bunch and will give honest feedback. Other than that, sending DMs can help you come up with new products or services. In short, DMs are a great way to get critical insights before making your decisions. And when your audience knows that you value them to the point of asking for their opinion, they’ll even become more loyal.

You’ll Learn More About your Followers

Direct messages allow you to collect essential data about your followers. It enables you to pick out specific patterns and behaviors. You’ll know the slang they use, emojis and so on. Essentially, this helps you create content they can relate to. That way, your posts become more engaging and can easily give you the results you want.

It Helps Enhance Relationships with your Clients

The primary reason for using Instagram DMs is not to get instant customers. Instead, you want to create profound connections with your followers through personalized messages. You can, for instance, send a ‘thank you” note as a way of appreciating a client’s first purchase. In short, DMs allow you to dive deeper than you usually would with your regular marketing efforts.

It Teaches you the Art of Customer Service

Things can go wrong even with the best Instagram marketing campaign. A customer may publicly complain about your product or service. With direct messaging, however, you can reach out to your them and discuss how you can resolve the issue. The point is, DMs allow you to contact your followers faster for some quick damage control in case of complaints about your brand.

…One more thing, learn how to send DMs

You see, sending DMs to your followers is one thing but doing it correctly is entirely different. Know how to automate the process to reach all your followers with little effort from your end.  Speaking of automation, The Small Business Blog has a well-crafted guide to help you get started with sending direct messages and everything you need to learn to do it right.

Setting Up Your New Drum Kit

For a new and budding drummer, one of the major concerns is to set up the new drum kit. You have to take into consideration the components of the drum kit which usually varies depending on the personal preference, the musical style and financial muscle.

A drum kit from Drumkit Digital comes as a combination of cymbals, drums and other instruments that are arranged for playing by a single drummer. Let us look at the correct way to set up a new drum kit using the heads.

Using the Heads

The tension rod is usually located at the heads of the drums and is already placed on the bass drum and the toms. The next item to line up is the drum heads, tension rods and the tuning key. However, tuning is more of an acoustic practice.

Traditionally, many people depended on their ears to get the kind of tuning they want. You can try and put some preset music on and listen to it while tuning to your choice. The size of the tom goes hand in hand with the pitch of the ensemble, the smaller the tom the higher the pitch, and vice versa. To tighten the tension rod, you need to do it directly across the last one.

One of the tricks to check whether the tone has matched properly is to try a light beat with the drum sticks. After the general tuning, you need to perform an overall tuning next. Here, each of the head is done with the need to tune the bottom head as well. Make sure you tune the bottom head lower than the top head. You need to conduct tests as you do the tuning. You experience much ring if they are too loose and a high pitched dong sound if the heads are tuned higher.

Using the Stands

You get two pieces when you pull out the stand. These two easily fit together when you insert the top piece into the lower one. You then need to tighten the screws to hold the pieces in place. You can gain more stability by extending the legs as far as they can reach. Leave some play in the cymbals when you put them down.

Conclusion

Make sure you set up the new drum kit the right way to enjoy the playing experience. You can do this via the heads or the stand. Either way, make sure you test the various parts before you start playing.

Instagram Marketing for Success

Instagram has quickly transformed from being just another social media platform into a platform that has many benefits. One of the biggest benefits that this platform offers you is increased traffic to your website.

When marketing on Instagram, you have the ability to showcase your products as well as talk to your customers. However you need to get everything right otherwise you stand to gain nothing from this awesome platform.

Timely Posting

Timing means everything if you are using Instagram for marketing. The kind of engagement you achieve depends on how you post your content. If you post at the wrong time your posts might go unnoticed. The right time to post is early morning or late in the evening. Posting during working hours might make the post go unnoticed.  The worst day is Sunday, with Monday and Thursday seemingly the days that attract the highest follower traffic and engagement.

Get the Right Name

It is unlikely that users will search for you using your name unless they are your friends or you are a celebrity. Therefore create names that revolve around your business or the industry you work in.

Let us look at a scenario, for instance for a customer interested in computers, say the latest laptop or laptop bag, will use the right keyword to get users who deal in this device. It is more likely that different profiles will show up. One of the profiles that will show up is Spire, which deals in these kinds of items.

Use Hashtags

Instagram is more than just images and text. Adding images lets people know how wonderful the product or service is. Make sure the content is visually strong and attracts the right attention you are looking for. If you want the business to be noticed, you need to use hashtags. These tags make sure your posts end up on the list of keywords that people are seeking for.

Make the Description Count

When handling your description, you need to make sure that you let people understand the benefits that you offer compared to other businesses. Add a link to the channel to redirect people to your landing page.

Conclusion

If you need to use Instagram as a marketing channel, you need to use the many features of this platform in an efficient manner. Your efforts will reap big rewards if you know what you want and go after it the right way.

Popular Women's Watch Brands

Popular Women’s Watch Brands

Watches are increasingly becoming a stylish attire for women. In fact, it is a must-have accessory in most modern women’s wardrobes as a style statement. Even so, it can be quite tricky to choose the right watch, especially if you are buying your very first watch. For starters, you must take into account your lifestyle and wardrobe to have an idea of what you need to look out for. Nonetheless, irrespective of whether you like to wear the fanciest or the most luxurious timepiece you get, the key to complementing your look with a watch is wearing it with confidence. This article looks at some of the top women’s watch brands.

Rolex

Rolex is a classy brand deemed to be the real definition of luxury. Rolex watches are designed to provide quality and to last a lifetime. The craftsmanship, history, and the heritage associated with this brand make it one of the most illustrious in the watch industry. Whether you sport the classic two-tone bracelets or the glittering diamond-studded bezels, Rolex watches offer the true meaning of top quality craftsmanship and standard precision. Whereas the brand is known to be high-end, replica Rolex watches fitting the description of the original brand are readily available in the market. Therefore, be on the look-out to ensure you are buying the real thing, lest you embarrass yourself flashing a fake Rolex.

Michael Kors Watches

This brand is quickly becoming a trendsetter in women watches. With a notable presence in the fashion industry, Michael Kors watches are bringing about a blend of style, affordability, and performance. There are no doubts that women will soon be wearing a Michael Kors watch for every outfit owing to the full range of affordable options available.

Fossil Watches

This brand brings forth a combination of classic style and modern sophistication to create elegant timepieces that complement every other look. The watches are of high-quality and are characterized by their timeless features. Fossil watches are born from an American manufacturer and designer.

Movado Watches

Movado watches are simple, elegant, and with precise functionality embodied in most modern designs. Their design is sleek with a modest style influenced by the early age of contemporary design. These watches are marked with a dot signature at 12 o’clock to symbolize the sun at noon.

Conclusion

As a modern woman, when you decide to look for the perfect watch, start with the brands that you are most familiar with. Some of the top names are well-established and buying from them guarantees high-quality and reliability. In most cases, these brands offer after-sale services including repairs and maintenance.

5 Tips to Leverage Instagram For Your Marketing Strategy

5 Tips to Leverage Instagram For Your Marketing Strategy

Since Instagram is quite the popular image-sharing social media platform nowadays, you ought to take advantage of it for your business marketing strategy. Check out these five helpful tips if you are unsure of what to do:

Keep Your Bio Updated

Having your bio updated is a method to gain more exposure. Furthermore, with the link you can use, you can direct more users to your business website. Doing so will add one more layer of digital content to your social media suite. Also, it enables a better searchability on the website, so you would not want to miss that.

Quality Content

Since you do not want to embarrass your business, avoid low-quality posts on the platform. Furthermore, you want to get attention and gain credibility, so having your content rank high on others’ views is desirable. Also, you would want to avoid having low-quality images on the cover component on your profile, so bring out the best that you’ve got.

Profile Picture

Another important aspect to take advantage of is your profile picture. Whatever is displayed here gives people their first impression of you, so upload something professional, specifically one that symbolizes your business. Avoid using bathroom pictures as your display picture as that would lead you to ruin. Remember, you are putting your business on the line, even with just the profile picture, so take it seriously.

Avoid Neglecting the Whole Picture

Although your profile is important, you need to remind yourself that there is much more to Instagram. You need to take advantage of hashtags, check your followers and reply to their posts, follow the influencers in your field, and so on. Thus, you should avoid focusing too much on your profile page only. Overall, you should go back to posting, following, liking, replying, and etc., once you are done updating your profile.

Instagram to Facebook

Now, one can post Instagram stories to Facebook, which is another aspect that you have to leverage. Read Instagram Stories and Facebook Stories – Income Artist, as they explain how it works. Do note that it only works one way: Instagram to Facebook and not the other way around.

Conclusion

You can leverage Instagram for your marketing strategy with these five tips. Remember, all you have to do is update your bio and profile, post quality content, look at the big picture, and take advantage of Instagram to Facebook stories.

3 Indicators That Your Business Should Embrace Social Media Marketing

3 Indicators That Your Business Should Embrace Social Media Marketing

Business owners no longer erect billboards and stick posters on walls in a bid to promote their businesses to the outside world. People are now leveraging on the use of social media which is easier to target customers and make conversions like never before. If you have noted in the recent past, almost 80% of people in social media are promoting their businesses, and you should as well join the bandwagon. You may feel as if your business is not ready for social media marketing. The following are sure indicators that you should embrace social media marketing.

You spend a lot in promotion

Marketing costs can be one of the biggest expenditures in your business if you are not cautious. Think about the marketing team that you employ, billboards and posters that you sprinkle all over. However, such marketing can limit you as you cover only a given area. With social media marketing, you can get customers from all over the world at a fraction of your budget. You can create a social group where you engage your customers for free. You can also have sponsored ads that increase the visibility of your posts.

It is hard to measure your performance

It will be very hard to make business decisions when you do not know how you are performing at the moment. You should evaluate whether your marketing efforts are paying off or if it is just another waste of your money. Luckily, with social media marketing, you can tell the number of customers that visit your website and make orders. Various analytic tools can measure user engagement and demographics that you can use to make short-term and long-term goals. You can also be able to tell the type of posts that customers like most.

You already own a website

Most businesses are moving online and having a website is just but a prerequisite. There are various social media plugins that you can use on your website to increase your outreach. Depending on the type and nature of your business, you can check some of the best social media accounts you can use at The Small Business Blog. The good thing with social media marketing is that you do not have to be an expert in marketing to succeed.

You can as well succeed in social media campaigns by sticking to the industry’s best practices. You just need to know what and when to post.

Preparing for Winter

Winter comes with its health concerns, the major one being cold and flu. These conditions are nasty and make it hard for you to perform your daily activities in peace. Before these conditions get into full swing, you need to know some of the remedies that can help with the situation. Let us look at a few major ones.

Keep Warm

Science has proven mum right – staying warm is one of the best ways to avoid getting a cold. Research shows that the virus that causes cold dies off more quickly when it is exposed to core body temperature. Warmer body temperature also prevents the virus from replicating and spreading.  You need to make sure to keep warm during the winter days to prevent the cold from getting worse.

Keep warm during this season by wrapping yourself in an electric blanket. Just set the temperature, and you are on your way to recovery. You can buy one just before winter sets in by checking out Warm Electric.

Pain Killers

Fever and aches are the definitive symptoms of cold and flu. You need pain relief to feel better. Make use of anti-inflammatory drugs such as ibuprofen and NSAIDs such as Tylenol has been known to work for these conditions. Make sure you have these in your medicine cabinet before winter sets in.

No matter the painkiller that you take, make sure to follow the dosing instructions from the doctor or on the label. Taking more than the ideal dosage can be harmful to your health.

Take Vitamin C

Studies show that taking vitamin C helps prevent colds and flu. You could take this vitamin in the form of supplements, but this isn’t advisable. It is more potent for you to get the vitamin direct from food. Therefore, go for cultured vegetables that contain high levels of vitamin C.

Raw Honey

Make sure you have a bottle of raw honey in your home before the winter kicks in. Unpasteurized honey acts as an antioxidant and antimicrobial agent. It suppresses coughs and boosts the body’s immunity. This is very helpful for kids under the age of 6 years who cannot take over-the-counter medications for a cough.

Final Words

Flu and cold can make your winter unbearable. The best thing is that you can prevent these conditions from cropping up by simple tips and tricks. Make sure you keep warm and have the right medications to fight off these conditions.

Starting a Profitable Lumber Business

One of the best business ideas that you can pursue is opening a lumber yard. Lumber is a commodity that is always in demand, and you stand to get profit from such a venture if you handle it correctly. With enough capital and the right location, you stand to attract many customers.

Lumber yards play a central part in the building industry. You can supply contractors, do-it-yourselfers, and homebuilders with the raw materials that they need to build safe houses and commercial structures. One of the best ways to get the materials to sell is by self-milling. A tool that you need to have, whether you are running a small lumber yard or a huge one is a chainsaw. You can get the right saw by reading reviews on http://www.chaincutting.com/before making the perfect purchase decision. Here are the steps towards achieving your business dream.

Have a Business Plan

You need a business plan to guide your business to profitability and long-standing success. An inferior plan will lead to the downfall of your business because you won’t be able to monitor your progress. Make sure you are satisfied with the content and scope of the business plan before you put it into effect.

Startup Costs

Like any other business, you need an upfront investment to succeed at this business. Once you have a location, you need to know how much you will need regarding costs. The most common items you need will be shelving, storage units, a forklift and retail equipment. Having a chainsaw enables you to cut the lumber into the required sizes for a customer.

Know the Needs of the Industry

The lumber industry constantly adapts itself to the needs of the consumers and regulations that change time and again. You need to stay on current rules and industrial developments so that you also educate your customers to comply with the standards. Remember, customers also love knowledgeable providers.

Know Your Competition

Long before you decide to open a lumber yard in your area; it is vital to see where you fit in the landscape. Know the competitors in the area and how they operate so that you come up with viable strategies.

The Lowdown

Starting a lumber yard can be beneficial if you follow the right steps and have the proper tools and equipment. Lumber is on demand; therefore you stand to make money out of this venture as long as you handle it the right way.

Getting a Fully-functional Website for a Short Online Project

The traditional way of creating websites for your business involve a lot of steps, most of which make it hard for you to enjoy the whole process. After coming up with an idea for a business website, the first step is to get a group of programmers to design the website on your behalf. Most often, the cost of doing this versus your projected budget leaves you wondering whether it was a good idea in the first place.

Need a Website for a Few Months?

If you have a short-term project, say, to advertise a business for a few months, it becomes more costly because at the end of it all you have a site that doesn’t have any further use to you.

Besides if you decide to go down this route and hire one of the website design companies then what do you do when you wish to change the content on the site? Even if it just a single sentence, changing an image, or the color scheme, it ends up costing you money and time.

Wouldn’t it be much easier if you don’t have to worry about most of these things and simply rent the site for a specific time and having everything done for you during that period?

Take Your Online Presence Seriously

You might be asking yourself why it isn’t right to head off to one of the free website platforms to use a drag and drop feature to design a website. If you want a website that is for fun or for non-business purposes, then you can try this out. But if you want something serious that visitors to the site will sit up and notice, then you need a fully-fledged website. If you don’t have time on your hands yet you need to have a website, consider pay monthly websites.

First Impressions Matter

You see, a website is the first experience your customers have with your business. The way it is designed speaks a lot about how serious you are about business. If you offer products or services from a free website provider, what type of image do you think this gives potential buyers?

Final Thoughts

When it comes to an online presence, having a professional website is mandatory. Make sure you engage professional web design services that will make sure you are on the right path to online success. One of the best ways to get a professional website without handling the nitty-gritty details of the whole design process is by using ready-made websites at a monthly fee.